About Me

Hi, I’m Sean.

I was supposed to be a writer. I got my English degree, I figured I’d go to Boston or New York, get a job with a publishing firm, grow a goatee, I even got one of those blazers with patches on the elbows. Then FIU said I owed them one credit to graduate, so I stuck around for another six months.

I talked my way into a magazine Editor position, which would suffice for the time being. Then the publisher fired his Art Director, called me into his office and said, “sit down, I’m going to teach you desktop publishing,” which he did.

Six months later it was 17 degrees in New York City, even colder in Boston, and I saw a Graphic Designer job being advertised in sunny Key Biscayne. I spent two years there getting much better at design, good enough to take a crack at freelancing, which I did, and I secured Benihana as a client.

The VP of Marketing for Benihana asked if I’d like to come in-house to learn about Marketing. There I spent 14 years working with great people and gaining invaluable experience.

At every stop I’ve had the opportunity to learn more and more, which I did. Now I want to bring my experience to your company, to help you reach your customers and create a brand experience they can’t resist. And I’d love to see what I can learn from you.

Marketing

At Benihana, I worked closely with the Vice President of Marketing and the Director of Marketing in the planning, development and implementation of all of the organization’s marketing strategies, marketing communications, and public relations activities, as well as oversaw the development and implementation of marketing and promotions support materials, both internal and external.

As Marketing and Brand Manager, I was directly responsible for:
• The creation, implementation and oversight of marketing strategies and branding initiatives.
• Managing all company-wide advertising.
• Working closely with advertising agency to develop design and production standards, including copy writing and key messaging, to be incorporated in advertising, collateral and communications.
• Developing engaging and effective marketing and communications materials for multiple touch points: POS, print, outdoor, video, digital, social, mobile, email, etc.
• Overseeing the production and distribution of POP, in-store marketing programs.
• Managing the communication of all marketing programs at retail, which includes all advertising, promotional and merchandising activities
• Defining and developing standards to build brand awareness in all media formats.

Click here to view samples of Marketing projects.

 

 

Design

I’ve had the good fortune to work with many talented people in the Advertising and Marketing world, specifically while working with Benihana. There I got to manage the look, feel and voice of an iconic brand.

I conceived, developed and executed all the advertising and promotional concepts for the Benihana and Samurai brands, and worked on the Doraku, Haru and RA Sushi brands as well.

As the Designer for Benihana, I was responsible for:
• The design, production and distribution of all promotional materials and in-store touchpoints, menus, signage and promotional POS collateral.
• Developing concept branding, designed all print, outdoor, direct mail, and internet advertising.
• Designing the logos and branding for the Benihana, Samurai and Doraku loyalty clubs and Gift Cards, and promotional programs including Be The Chef, Sushi 101, Sushi+Sake 101, Kabuki Kids and others.
• Developing design and production standards, including copy writing and key messaging, to be incorporated in advertising, collateral and communications.
• Designing a Brand Standard Guide to ensure the proper execution of all brand marks.
• Developing engaging and effective marketing and communications materials for multiple touch points: POS, print, outdoor, video, digital, social, mobile, email, etc.

Click here to view some samples of my design projects.

Contact Me

Thank you for visiting jseanwalker.com. I would love to hear from you. Please fill out the form below and I’ll respond as soon as possible.

You can also connect with me through my LinkedIn page by clicking here.