Doraku – Roll Your Own Sushi

The project was a postcard direct mail piece promoting the very first Roll Your Own Sushi event at the newly renovated Doraku on Lincoln Road. Doraku was a Benihana property at the time, but we wanted a distinctly young, non-corporate feel to the piece, to highlight the restaurant’s stylish decor, and the unique take Japanese cuisine by Executive Chef Hiro Terada.

At the center of the restaurant stood a wood carving imported from Japan specifically for this location, so I used him for the cover, along with a Confucian sounding copy, to create an invitation that combined the tradition and hip modern qualities of Doraku.




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